Solstice Sunglasses

Senior Manager, SEO/SEM

US-NY-New York
3 days ago(12/12/2017 1:17 PM)


As a Senior Manager, SEO / SEM, you will lead the strategy and execution of Solstice Sunglasses natural search program and paid search programs. Reporting to the Director of Merchandising and Marketing, you will be part of a high performing Media center of excellence, partnering with your peers who run Social, Site Experience and Product Management in a flexible working location. 



  • Align Solstice Sunglasses natural search strategy to Solstice Sunglasses business goals and marketing priorities to meet revenue targets
  • Continuously audit Solstice Sunglasses for opportunities to improve our technical SEO, collaborating with Product Management to identify and prioritize IT projects, owning from conception to launch
  • Serve as an evangelist for SEO / SEM across the company, working with cross-functional teams to instill SEO / SEM best practices, update processes and improve communication
  • Ensure that Solstice Sunglasses stays focused on SEO activities that have the biggest impact on Natural Search revenue growth
  • Stay abreast of industry trends (like Voice Search) and keep internal team informed of risks and opportunities that will impact the SEO program
  • Personal commitment to putting the customer first, prioritizing user experience above search engines and while adhering to Google Webmaster Guidelines
  • Grow organic search traffic, and associated revenue, to Solstice Sunglasses
  • Provide ongoing keyword research for search engine optimization and provide to cross-functional teams including Marketing, Merchandising and Site Operations.
  • Support the Content Team with keyword trend data used in the content strategy for the Solstice Sunglasses website and promote SEO best practices
  • Through regular site audit, identify technical SEO issues, recommend and project manage fixes with the IT teams; work closely with technical resources to ensure SEO project prioritization and completion
  • Optimize content (copy, images, video) through keyword and landing page analysis, and use competitive research to help guide content marketing strategy
  • Build and manage guidelines for website content, landing page copy using analytics and keyword expertise



  • BA/BS Degree
  • 4+ years’ relevant experience in SEO and proven record in optimizing ecommerce sites
  • Deep knowledge of on-page SEO, technical SEO and search engine ranking factors
  • High-level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
  • Strong analytical skills; ability to draw conclusions from data and take action accordingly
  • Proficiency in MS Office Suite, with advanced skills in Excel and PowerPoint
  • Impeccable attention to detail and strong organizational skills
  • Ability to indirectly manage and build strong relationships and consensus across diverse teams and personality types
  • Ability to convey the value of SEO to people who know very little about Search
  • Experience using an enterprise-level SEO platform (Conductor, BrightEdge, et. al.)
  • Strong familiarity with industry tools such as the Google Keyword Planner, Botify, Screaming Frog SEO Spider, SEMRush, Majestic SEO/Open Site Explorer, etc.



Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Connect With Us!

Not ready to apply? Connect with us for general consideration.